Websites are the lifeblood of most businesses these days. But the online landscape is fraught with risks, and website hijacking is a growing concern. And with legacy site monitoring services, this can easily be missed and your site can continue to be reported as “Up” while under the control of bad actors.
Keyword monitoring is a proactive approach to safeguarding your online presence. It involves regularly scanning your website’s content for hidden specific keywords, phrases, or code snippets which when undetected is a reliable clue that your site has been compromised.
Website hijacking is when cybercriminals infiltrate your site and replace its content with malicious or fraudulent material. These hackers can create replica websites that look just like yours, luring unsuspecting visitors into their schemes. Traditional monitoring methods often fail to detect such hijacking attempts because the website still appears to be up and running. This is where keyword monitoring becomes invaluable. By monitoring specific keywords or code snippets unique to your website, it acts as a virtual guard, on continuous patrol. If a hacker attempts to infiltrate and make unauthorized changes, keyword monitoring raises the alarm.
The key advantage of keyword monitoring is its proactive nature. Traditional website monitoring services often rely on checking the website’s availability and responsiveness. While these are essential aspects of site maintenance, they don’t necessarily detect unauthorized changes in content.
While some services offer this as a premium feature at a premium price point, what is the value in reporting your site as up and running if it’s in the hands of a hacker?
We believe that your site maintenance should be all or nothing. And we reflect that in our one-subscription model, giving you all the features needed to monitor and protect your website no matter how many websites you need to monitor.