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Twilio incident

Link Shortening Redirect Errors on Branded Domains

Resolved after 50 min.

Started
Ended
Worst state
Degraded
On Twilio’s status page
Source
Components
SMS

Live Twilio status Full Twilio outage history

Timeline

  1. Twilio status page · Reported Link Shortening Redirect Errors on Branded Domains
  2. Twilio status page · Investigating We are aware of intermittent HTTP 400 errors affecting redirects for shortened links on some branded short domains. Customers may find that shortened URLs do not redirect when accessed in any browser. Our team is actively investigating and rolling out a fix. We will provide another update as soon as more information becomes available.
  3. Twilio status page · Investigating We are aware of intermittent HTTP 400 errors affecting redirects for shortened links on some branded short domains. Customers may find that shortened URLs do not redirect when accessed in any browser. Our team is actively investigating and rolling out a fix. We will provide another update in one hour or as soon as more information becomes available.
  4. Twilio status page · Monitoring Our engineers have implemented a fix and are monitoring system performance. We will provide another update in 30 minutes or as soon as more information becomes available.
  5. Twilio status page · Resolved Our engineers have monitored the fix and confirmed the issue with shortened links on some branded short domains has been resolved. All services are now operating normally at this time.

Cite this incident

Site Qwality, “Link Shortening Redirect Errors on Branded Domains,” Oct 28, 2026, https://siteqwality.com/is-twilio-down/incidents/twilio-202610282344/

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